shivi sangwan
- Joined 2nd Apr 2010
- Published 6 pages
- 355 nutpoints, 10 followers
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Major in Fashion Business and Management. My writings will focus on the fashion industry from concept to the consumer.
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Recent pages by shivi sangwan
As the emphasis on quality control and cutting costs has been increasing, one company took the step towards controlling its quality at every step of manufacturing - Esquel Group. Esquel stands for world class quality and it maintains this reputation through controlling all processes, ...
Hong Kong has seen a boom in the domestic retail environment with international retailers establishing themselves and domestic retailers coping up and gradually expanding globally as well. Domestic brands, like Bossini, G2000, Giordano, etc., have a strong hold in the market.
Emotions overrule all carefully thought decisions. It is emotions that encircle all decisions that we make. It is because of emotions that concepts like “retail therapy” initiate.
“A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment” – Scott Talgo
“Here I am” is what the consumers of today want to convey, each one in its own form of face. To cater to the revolutionary spirit of the consumers of today and tomorrow, brands need to collaborate with the young artists and study their statements and representation to build a bran...
From selling to selling the right product, from just capturing more customers to having a satisfied customer, from luxury to sustainable luxury, from customer exploitation to customer awareness – the turn of the century saw a lot and has much more to come.
