Coca Cola, otherwise widely known as Coke, is a hugely popular brand worldwide. As a carbonated soft drink, it is the worlds best seller. It is reported that 12,000 bottles a second are sold worldwide, that is 37843200000 bottles a year, that's a lot of Coke.
Coca-Cola brand name is positioned in a way that takes advantage of all the elements of marketing mix. In doing so, it achieves to develop a brand personality and distinguish itself from competition, thus increasing brand loyalty and satisfaction.