What Are The Most Popular Categories On Pinterest?
A breakdown of the popular categories on Pinterest and how to analyse Pinterest interactions
Get Traffic From Pinterest
Pinterest is a social media site that specialises in images.
Quite simply, members can create boards where they "pin" images that they like. Pinterest gained popularity in 2012 out of nowhere, powered by female users who liked pinning and sharing images, especially images of fashion, food and home decoration.
When an image is pinned on a Pinterest board, a link to the originating site is added underneath, so that the viewer can click through if they want to find out more. Many people, especially those who write recipes and add original photographs of the food they have prepared, find that Pinterest is a huge source of targeted traffic to their sites.
This page examines which are the most popular categories on Pinterest, so that you can join and pin your images in order to get traffic to your pages.
Top Pins and Boards of Pinterest
The image above comes from Repinly.com,
As you can see, the top boards are to do with the home - home decor, crafts, DIY, food and drink - visual representations of things people may find useful at home. Fashion and photography are also popular.
Therefore, if you write about food and recipes, be sure to take some original photographs of the prepared food, add the images to your article, and then after you have published the article, pin the article image onto your Pinterest board - it will generate a link back to your article underneath, allowing people to visit your page should they wish to find the recipe. The same thing goes for those who write about crafts or fashion. Produce original images, upload them to your article, and then pin the article onto a Pinterest board.
Pinterest is now such a huge important site, support sites have sprung up such as Pinalytics, which are designed to help you track popular images.
Just type in keywords - such as "Girls Aloud" or "Harry Potter pyjamas", then decide whether you are searching for pins or boards on pinterest, and press enter - it should not only bring up the most popular images but tell you whether they've been shared on twitter, facebook, reddit, Google plus and stumbleupon, as well as citation links recorded by Majestic SEO.
The screenshot above is a search I did today for the girl group "Girls Aloud". Across the top of the pinalytics results you should be able to see three links - to the pin author, the pin page and the pin soarce, which allow you to click through to the original.
Pinterest is a huge social phenomenon and source of traffic. My advice is to look at the list of popular categories above, and if you write in these categories and have interesting images on your page, join pinterest and set up a board and pin your images - you should be able to generate traffic back to your page.
As with all social media, please don't abuse Pinterest - to get the most out of it, pin other interesting images (not just those on your own pages), and befriend other members of the site.