Michelle Hummel

Michelle Hummel
Badges are rewards for involvement and a sign of Wikinut status. More about badges
CEO of Web Strategy Plus a full service digital agency & a passionate Internet Marketer with 15+ years of successful online business development experience. http://www.webstrategyplus.com
This is the standing of Michelle Hummel in our community - the further right, the more of a Wikinut they are!

Recent pages by Michelle Hummel

Most business owners have no shortage of places to focus their attention. The real challenge is figuring out which things are actually worth some attention. Graphic design is a great example of this.
2017 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the curve:
Mobile apps are a great way for businesses to increase customer engagement and retention. When someone downloads an app from a business, they’re likely to open it on a regular basis. That makes having an app even more powerful than simply having a website optimized for mobile.
Given how much of all our daily lives have moved online, it's not a stretch to say that the value of a great business website is more than ever before. On the flip side, any business with a website that's lacking is missing out on what may be a significant amount of revenue.
Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action copy on that page. Since that’s a significant amount of people who are reading the ...
Whether you’re launching a new website or want to redesign your existing business website, the decisions you make will determine whether the design is great or a flop. Since you want a design that’s going to look excellent and help your business achieve its goals online, I’ve pu...
Although the iPhone was far from being the first mobile device, it did change the mobile landscape forever. Prior to the iPhone, using the Internet away from a desktop or laptop was limited to watered-down webpages that rendered as text. But because the iPhone included a full online b...
When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s int...
There was a time when most people thought that LinkedIn was only useful during a job search. But as the site has continued to grow and develop, it has become the leading social network for professionals across countless industries.
Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. Since every business can benefit from taking a look at their current conversion rate and what they can do to im...
It wasn’t long ago when the concept of SEO was foreign to most business owners. However, as more of everyone’s lives have shifted online, the value of having a website that ranks highly in Google for targeted searches has become clear. If you want to improve the SEO rankings for ...
Advances in web development have completely changed the way that applications can be delivered to users. Instead of needing to download or install anything, users can simply log into a web application and begin using it within seconds. If you want your web app to make users happy and...
The simple answer to this question is yes. To elaborate, the reason franchisors should definitely use LinkedIn to help recruit new franchise owners is because this platform makes it surprisingly easy to find and connect with highly qualified potential owners. Since LinkedIn can be a ...
More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms. As a result of this realization, many franchise ope...
One of the great things about copywriting is because so much copy has been written and tested, there’s a lot of concrete information about what works, as well as what almost always flops. So if you want to write some sales copy for your own site, the key is to avoid thinking that yo...
Many business owners don’t realize how broad of a spectrum the answer to that question can span. Whether it’s Google AdWords or Facebook’s advertising program, clicks can cost as little as $0.30. But before you get too excited, it’s important to understand that the low end of ...
Responsive website design isn’t a concept that’s brand new. However, the fact that this type of website design isn’t brand new is actually one of the reasons why it’s become so popular.
When do you know that your company needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. And if you’re wondering what factors most often lead to businesses deciding to look for redesign services, ...
Although typography may seem like a minor component of web design, it can actually have a big impact on the overall effectiveness of any website. One reason is because fonts can determine how easy or hard it is for someone to read the content on a site. Another reason is typography ca...
There are a lot of web design tools on the Internet. While many fall into the nice but not necessary category, there are a few that most designers consider essential. A wireframing tool is generally one that’s thought of as essential.
If you want to get the most out of your social media marketing efforts, it’s just as important to know what you should avoid as it is to know what you should be doing. To help you out, here’s a list of best practices for both categories.
If you want to minimize the number of social media mistakes you and your business make, here are ten lessons you can learn from others’ trial and error.
If you have a business with a brick and mortar location, you need to care about local SEO. While many standard SEO strategies apply to this practice, it has quite a few unique components as well.
Although 2014 is underway, there's still a lot of time until we make it to 2015. Since competition among ecommerce companies of all sizes has really heated up over the last few years, let's look at five different ecommerce design trends that are going to be significant throughout the ...
Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region.
Username
Can't login?
Password