Michelle Hummel

Michelle Hummel
Badges are rewards for involvement and a sign of Wikinut status. More about badges
CEO of Web Strategy Plus a full service digital agency & a passionate Internet Marketer with 15+ years of successful online business development experience. http://www.webstrategyplus.com
This is the standing of Michelle Hummel in our community - the further right, the more of a Wikinut they are!

Recent pages by Michelle Hummel

Over the years, search engine optimization has been described in many different ways. But at its core, SEO is simply a way to help your website show up near the top of Google and Bing for relevant searches.
More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms.
It’s estimated that pet owners spent just under $70 billion in 2017. Although people outside the industry might assume that was a typo, any business owner who serves this industry understands that pet parents are more than willing to spend plenty of money on goods and services for t...
Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish.
If your business has a website that performed decently well last year but you feel like there's still plenty of room for improvement, chances are you're right. As the holiday season and many other indicators throughout 2017 showed, people are spending more of their time online.
Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to their website. While the ROI on search engine optimization can be very appealing, SEO does require a lot of work. Not only is there an upfront investment that needs to be made t...
If you have a new business, you already understand the importance of having an online presence for it. And if you have an established business with an online presence but are unhappy with how it's currently performing, you're likely looking for a way to improve it.
If you're in the process of looking for a Cincinnati web design professional because you're planning to launch a new site or redesign your existing site in 2018, here are the most important trends you'll want to discuss during your consultation:
It’s important for a local business website to look great and load quickly. It’s also important for this type of site to be filled with quality content that will hold visitors’ attention. However, none of those factors are going to matter much if a site is the equivalent of an o...
In 2017, there’s no longer a question of whether or not businesses should have a website. Given that most people spend hours online each day, the benefits of having a website are clear. What isn’t always as clear is how to reap the full benefits that the right business website can...
If your business has a website but it's failing to attract any new customers, you may feel at times like you don't even have a website. Although it's very frustrating to be in this position, the good news is your site doesn't have to remain a source of stress. Instead, the right websi...
One of the reasons that search engine optimization is so challenging is it's a field that's always changing.
While businesses can still drive great results through social media channels, there is a lot of competition for attention. Not only do businesses have to compete with each other for social media attention, but there are also countless publishers who want to keep social media users eng...
Most business owners have no shortage of places to focus their attention. The real challenge is figuring out which things are actually worth some attention. Graphic design is a great example of this.
2017 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the curve:
Mobile apps are a great way for businesses to increase customer engagement and retention. When someone downloads an app from a business, they’re likely to open it on a regular basis. That makes having an app even more powerful than simply having a website optimized for mobile.
Given how much of all our daily lives have moved online, it's not a stretch to say that the value of a great business website is more than ever before. On the flip side, any business with a website that's lacking is missing out on what may be a significant amount of revenue.
Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action copy on that page. Since that’s a significant amount of people who are reading the ...
Whether you’re launching a new website or want to redesign your existing business website, the decisions you make will determine whether the design is great or a flop. Since you want a design that’s going to look excellent and help your business achieve its goals online, I’ve pu...
Although the iPhone was far from being the first mobile device, it did change the mobile landscape forever. Prior to the iPhone, using the Internet away from a desktop or laptop was limited to watered-down webpages that rendered as text. But because the iPhone included a full online b...
When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s int...
There was a time when most people thought that LinkedIn was only useful during a job search. But as the site has continued to grow and develop, it has become the leading social network for professionals across countless industries.
Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. Since every business can benefit from taking a look at their current conversion rate and what they can do to im...
It wasn’t long ago when the concept of SEO was foreign to most business owners. However, as more of everyone’s lives have shifted online, the value of having a website that ranks highly in Google for targeted searches has become clear. If you want to improve the SEO rankings for ...
Advances in web development have completely changed the way that applications can be delivered to users. Instead of needing to download or install anything, users can simply log into a web application and begin using it within seconds. If you want your web app to make users happy and...
Username
Can't login?
Password