Effective Sports Marketing Strategies You Will Surely Love

Sara Mclaughin By Sara Mclaughin, 10th Feb 2017 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

Not every team is like the Manchester United, Los Angeles Lakers, New England Patriots, or the New York Yankees. These teams have solid fans that flock to every game to watch the teams play. Whether the teams are winning or losing, their loyal fans are still there to support these teams.

Create a Team Website

The internet is a powerful tool and you can take advantage of this by making your own website. Your website will be a good place for people to visit and check your team. You can post events and activities on your site to inform and invite people to come. You can also send newsletters via email to people to inform them of the latest updates.

Have multiple social media accounts

Social media has taken over most of people’s daily activities. Almost everybody has their own social media accounts, whether it’s Facebook, Instagram, or Twitter. You can use this trend by creating accounts for your team. This will help your team reach a large number of people. Be active on your social media accounts and let its magic unfold. The best thing about this strategy is that most social media platforms are free to use.

Organize events

Aside from being present in social media, most fans nowadays tend to love parties and events. You can do this for you team as well. This will not only help increase awareness about your team but it will also attract people, most especially younger ones. You do not have to go over the top with your events. You do not need fancy venues. You can just do the event in a park with customized tents and a couple of inflatable arches then you are all set.

Create Merchandise

This one is not only a good marketing strategy, but is also an income-generating move. You can have customized shirts, mugs, caps and other things to improve brand awareness. You can start by giving away a few items or having some draws where winners can receive your merchandise. Then you can sell them to people as an additional income for your team.

Do some community activities

People tend to support a team that gives back to the community. Fans will feel that by supporting a team they are supporting the community as well. You and your team can do some community organizing every now and then. You can help provide food for the homeless or visit foster homes to support children. Your team can also support animal shelters. If your team does a good cause then people will try to associate themselves with the team.

It is fairly easy to get your team known and attract fans nowadays. It is also more affordable to employ different marketing strategies. You are no longer limited to newspapers and TV ads. You now have the power of the internet and social media.

Adopting the strategies mentioned here will not only create exposure for your team, but it will also help attract a solid fan base that is going to support the team. Some of the strategies will also help cut the cost of buying ads that people do not even like to watch. You can start small and slowly build up on what you have done.


Marketing, Sporting Events, Sports

Meet the author

author avatar Sara Mclaughin
Specializes in Sport Marketing. Freelance writer for Sports Niche as well as business industry.

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