Google will Ignore You if you Behave that Way!

Peter B. GiblettStarred Page By Peter B. Giblett, 21st Jan 2015 | Follow this author | RSS Feed | Short URL http://nut.bz/3ylmmkdk/
Posted in Wikinut>Writing>Tips

It is a sad fact, but it is so easy to offend Google and some writers seem intent on being in the search engine's bad books every time they post something on-line. Here are some thoughts and suggestions to help you maintain a good ranking on search engines on the majority of occasions when you post.

Article Writer

Here is a simple fact, writers write because they wish to be read and in the on-line world that desire means ensuring search engines, like Google, take notice of what they have to say. This is true whether you are writing for an article submission site, like Wikinut, posting on your own blog, or even providing content used for a business website. But why go to the trouble of constructing sentences at all if you do not wish to be found?

One sad fact is that you can easily offend Google, despite investing your very best efforts into your articles because writers make basic mistakes when posting new material. Search engines such as Google or Bing were invented to search out any new pages and rank them for public consumption, this means their software bots will search through your articles to determine whether they represent delivery of top quality information. If you're not able to impress then the truth is traffic dries up, and your revenues are likely to decline.

The Quality of your Material

Google was not built to understand whether any article published uses good/proper English, although it is able to detect spelling errors and will downgrade the page accordingly, its primary measure of quality is uniqueness of content. The more unique your content the higher it is ranked, a clear reason never to publish the same article in multiple places.

When writing it is important not to dash to publish, there is an element of time where you need to consider how you will be found by readers in general. Google has researched this and has set its own criteria, it wants the text on each page to:

  • be original
  • have pictures
  • have links included within it

All articles must have keywords and for these keywords to be effective they MUST be used in either:

  1. The Page Title
  2. The Page Summary
  3. Picture titles
  4. Section titles, or
  5. The main body of the page.

This is incidentally one reason why poems perform badly on searches (apart from their limited size), because the keywords are about the feelings or emotions generated, but these words are possibly not used within the body of the poem.

Ensure your article does not look as if it was written by an automaton, an unseeing, unthinking robot, you must give something of yourself and make it relevant to humans because they will be reading it.

You must spend time considering your article and whether it fits the needs of the search engines, fail and Google will ignore your pages altogether, as a result your time and energy in creating the material will have been wasted, which is why I have said in the past you should spend as much time thinking about keywords and their interrelationship with your article as you do writing the piece in the first place. If the search engines do not believe your page will add value to their search results you will be ignored, they are not really thinking about your pages, your website, or your needs. FULL STOP.

Give Google what it Needs

However, give Google what its seeking and the traffic will flow. Just what exactly does Google want out of your page?

To begin with, consider the content, search engines are seeking new and unique material, having distinct page titles, a summary that impresses, content that is more than 400 words long, has keywords or page tags and these tags are primarily based on words from the article, it is looking for articles with pictures and links to other pages. Google uses this to construct its indexes of all web content. You will get traffic based on the uniqueness of published material.

For some writers their aim is simply to publish their article across a variety of sites thinking that the more places something is published, the more it will be read, yet the reverse is true and each new COPY will cause the original to be downgraded in the search results.

Consider the Searcher

In the same manner, when individuals perform searches, they expect to obtain a collection of information to help them solve their specific needs or problems. Search results have over time been re-designed in order to give users more information, you may see:

  • the page title
  • a picture
  • the first 160 characters of the page summary.

Provided these have all been included by the creator and this is where you should consider putting your best foot forward. Research has shown that people are more likely to select articles that have a thumbnail picture alongside them. The Page Title should be offering something unique, perhaps a new angle or something confrontational or perhaps challenging in 66 characters. The Page Summary should advertise the page without saying "this page..." or "this article..." it needs to provide a reason why your page should be read instead of the one ranked above it.

Google has researched the needs of their users and understands why people make the selections that they do based on the search results available, a small error such as a spelling error in the page title or summary will downgrade your article. Please also be aware that duplicates are always hidden.

It is suggested that you should check your content for uniqueness before posting and sites like small SEO tools can perform this check for you. As an article writer you need to be SEO focused and think about the needs of the search engines, this article cannot be an SEO course, but should start you thinking about how to improve search visibility. If a searcher intends to read three articles one of them must be yours.

The impact of Duplicated Pages

Do duplicate pages have any value? The original text of this article was moved from a site where all my articles have been subsequently deleted, even so I have upgraded the thinking and simply used the original as a framework for the new and few of the original phrases survive unaltered. Google will count all the text and links from duplicate pages, however it will not apply as much importance against them.

Why is that? Some time ago page writers discovered that one way to boost any pages ranking was to use a blog or writing site as a means of reviewing a product they were promoting, they would subsequently repeat the review using a different user on a different site, these "reviews" were clearly compiled by the same person or perhaps company. Because inbound links to a page are one of the ways that pages can improve their ranking, SEO writers would therefore seek ways to generate hundreds (or perhaps thousands) of inbound links in order to improve ranking and creating reviews on other people's pages was considered an easy approach - they would simply create and copy articles.

However search engines got wise to these actions and decided that it was necessary to rank sites based on genuine links not on manufactured ones, the premise that unique content is key. Clearly today duplicates are considered to have no value and SEO experts consider it better to have quality links as opposed to a high number of them.

Full text Internet Search Engine

Google is a full text search engine, which means that Google looks at the content in its entirety, after that it creates an index or catalogue of all key words and phrases and eliminates any that are not included in the title, summary, section headers or body of the page. When somebody starts searching, it leverages that index and finds pages that are based on the key phrases sought. In case your page is one of the top pages for the resulting search, and provided the other quality factors are in place, then Google can rank that page appropriately within the search engine results and the searcher can find your page.

There is a complex formula that will position the page in the search results. Some of this is based on the popularity of key words and phrases, use a term that generates search results showing millions of pages then your chances of being found or being highly ranked are very low indeed. Use lower volume phrases and your chances of being found improve (provided that satisfies the needs of the searcher) and this is where the majority of writers should focus.

Back-links also matter, these are links into your page from other sites. This could come from social media publicity campaigns that you have performed or from a Tweet going viral, which can generate an exceptional volume of traffic to your page, but one thing to remember is that the Tweet may be read by thousands, but few click on the link attached and you need that to take advantage of viral traffic.

Google understands when it has completely unique content, it does not like a copied, poor "review" of questionable value, whenever it comes across a new page it wants something new to digest and analyse. A top quality, unique page, containing links to other information, has more value than the same page having no links at all within it. So there is an important tip, provide links - even if they are to other articles you have penned, whether on this or other sites.

Image Credits

  • Fountain pen (royalty free collection by Green Street purchased by the author)
  • Is that a robot writing? (from royalty free collection by Green Street)
  • Google's default Canadian home page.
  • Have I found the answer? (Royalty free from Green Street)
  • Paper clips
  • Stack of Material from Dreamstime (Royalty Free 2013)

Links to other articles

As discussed in this article it is valuable to provide link to other articles produced, not only other material on related topics, but other recent publications, the reason why Peter B. Giblett always includes here links to recently penned articles on Wikinut:

Any thoughts? Truth is most people do and Wikinut is great a place for you to share some of your personal wisdom, that insight or knowledge about any subject you wish. You could start by adding a comment to any article, but the true writer will need to do something more, in which case you could join Wikinut, write then become connected to others who share a passion for writing.

Tags

Back Links, Bing, Duplicate Pages, Google, Information, Links, Overlooked, Quality Criteria, Search Engines, Search Results, Seo, Top Quality, Traffic Flow, Unimpressed, Websites

Meet the author

author avatar Peter B. Giblett
Author of "Is your Business Ready? For the Social Media Revolution"

Social media consultant, with C-Level background.

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Comments

author avatar Nancy Czerwinski
26th Jan 2015 (#)

Thanks Peter for sharing this information. To me it is priceless.

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author avatar Mark Gordon Brown
26th Jan 2015 (#)

Many people publish their articles on several sites, they shoot themselves in the foot if they do this, each time a person republishes their article they should improve upon it, make it different, better, or why republish it at all.

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author avatar Peter B. Giblett
26th Jan 2015 (#)

I agree with you Mark

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author avatar GenkiWorld
26th Jan 2015 (#)

great tips for staying on google's good side.

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author avatar Harris Mungai
26th Jan 2015 (#)

Alright,very helpful material here.Seems like another reminder for the terms here at Wikinut.Now I've got a better understanding.

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author avatar Peter B. Giblett
26th Jan 2015 (#)

Glad to assist.

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author avatar Deepizzaguy
26th Jan 2015 (#)

I have found out that some websites like Word Girl Wiki have thin skin over my comments which are written in satire to be offensive. Thank you for the advice on writing articles that can get me some good results.

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author avatar Peter B. Giblett
26th Jan 2015 (#)

No problem!

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author avatar M G Singh
27th Jan 2015 (#)

Very interesting information Peter

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author avatar spirited
27th Jan 2015 (#)

This is another very useful article for all us writers to read and to mull over. Thanks Peter.

Is it better for our photos to be unique too, as Wikimedia Commons photos, or mass-used photos might not attract the hits either, is that a valid assumption to make here?

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author avatar Peter B. Giblett
27th Jan 2015 (#)

Spirited, it is certainly true that Google likes images, they have not made moves about originality with these yet, but I am sure they will once photos are more searchable and matchable.

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author avatar snerfu
27th Jan 2015 (#)

Right, that is why we like moderators. "Pull up your socks, tighten your belts and get cracking!" I like it! And we follow it.

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author avatar Peter B. Giblett
27th Jan 2015 (#)

Don't want to sound like an old school teacher!

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author avatar Carol Roach
27th Jan 2015 (#)

this is a marvelous piece but a key component is missing, google ranks the blog you are using so you can have a masterpiece but the site does not met the requirements then you will still have a low page rating.

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author avatar Peter B. Giblett
27th Jan 2015 (#)

Very true Carol.

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author avatar viewgreen
30th Jan 2015 (#)

Awesome and sure this is very valuable information to everyone who want to maintain a good ranking on search engines. Thank you for sharing this educative article sir.

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author avatar Sivaramakrishnan A
2nd Feb 2015 (#)

The time we put in should be rewarding and there is no short cut - is the clear message, thanks Peter for driving it home loud and clear. One has to keep raising the bar even to stay where we started! Everyone needs this reminding - siva

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author avatar Peter B. Giblett
2nd Feb 2015 (#)

Siva, there is certainly no short cut.

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author avatar Ptrikha
10th Feb 2015 (#)

Quite a useful article.

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