Promoting Your Self Published Book

Val MillsStarred Page By Val Mills, 4th Mar 2013 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Writing>Tips

You've self published your book, but what happens next? How do you bring your work to the attention of potential buyers and readers? Read about how one writer's experience may help you.

So, You've Published your Book, What Next?

More writers are choosing to self publish, either as print copies or e-books. Established traditional publishing houses can no longer keep up with the demand from the number of writers hoping to have their work published.
This means self publishing is an optional path and it is proving to be a successful venture for many.
I've recently published my first book, West End the Best End - A 1950s School Memoir and am now caught up in the whirlwind of self promotion in order to achieve sales. I seem to be experiencing reasonable success, so hopefully my experiences will help to writers wishing to follow a similar path.

If You Don't Promote Yor Book, No One Else Will

A self published book is your responsibility. You write the text, ensure it's edited properly, apply for ISBN number, pay someone to print it for you and bring the book to the attention of readers.
If this all sounds like a mammoth task, it actually is. But, there's no reason why you can't enjoy the process. The idea of writing a book is because you feel you have something to say. Without readers you may as well save yourself the time and effort, unless you wrote considering yourself the only audience.
I am in the throes of an amazing learning curve, venturing into the local community with my book.

The Excitement of the Book Launch

Once I knew when I'd receive the book, I started organising my book launch. You've no idea the difficulty holding back on promoting and sales until after the launch. I had a box of books I wanted to share with the world, but I also realised for the launch to be successful I needed to keep the book under wraps until the launch. This decision meant anticipation built up, resulting in the book making quite an impact on the night.
A date and venue were chosen, invitations posted and e-mailed to those possibly interested in both supporting me and making a purchase and catering decisions made.
The evening proved an amazing success, books were sold and guests enjoyed themselves so much they lingered on for quite some time.

The Week Following the Launch

Two local papers were invited, one of which responded by giving me a pre-launch interview, published on page 3 of the local Tribune a few days after the launch.
This newspaper article generated local interest, prompting a local bookseller to ask if they could stock the book. The article also led to my being interviewed by a small local community television station, that story going to air tonight.
The school the book's memories are written about is also stocking the book and has started making sales.
I designed promotional sales brochures before the launch and I'm still e-mailing and posting these to interested parties, with some sales already resulting.
All this activity has been rather exhausting, but very rewarding.

Establishing a Blog Page

I realised the book and I need a permanent online presence once the initial rush of interest subsides. This prompted me to move quickly to establish a blog page.
I am proud of the result, Writing Your Stories and invite readers to visit. The site is very new, but I'll use it to not only promote my book, but my occasional online writing. So far I'm already attracting viewers, which is most rewarding.

Believe in Yorself and You'll Reach Your Goals

I've decided to share this self publishing experience with you, as I feel we all need encouragement at times. It is possible for a writer to establish a presence and a market for their book, with just a little effort.
All you need is a little self belief and the determination to succeed. If I can do it, so can you.

Other pages by Val Mills:
In Search of Good Sentences
A Box of Books - A Writer's Dream
Oral Story Telling as a Prompt for Writing
The World of Self Publishing


1950S, Book Promotion, Independent Publishing, Life Stories, Memoir, Reaching Potential Buyers, Reaching Your Audience, Self Publishing, Valmnz, West End The Best End, Writing, Writing Tips

Meet the author

author avatar Val Mills
Self-published writer, coffee drinker, enjoying life. Also found at and

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author avatar Steve Kinsman
5th Mar 2013 (#)

Very useful information Val. Thank you.

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author avatar Retired
5th Mar 2013 (#)

Very useful information. Thanks for sharing.

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author avatar madugundurukmini
5th Mar 2013 (#)

good to the publisher

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author avatar Lady Aiyanna
5th Mar 2013 (#)

Try a Mortgagee sale, a useless bank like ASB, Bell Gully their spurious thieving lawyers and the Law Society included.
You are from NZ just like me, it works....
They idiots stole my book and trying to tell the world its okay to do that without providing adequate proof.

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author avatar johnnydod
5th Mar 2013 (#)

Congratulations and good luck with your new book Val, and thanks for all your good information on publishing, I know we have many great writers here on Wikinut that will benefit from your advice.

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author avatar Ptrikha
5th Mar 2013 (#)

Well done! I hope that your book sales ensures good profit and long term income generation for you. So, how is it going?

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author avatar Delicia Powers
5th Mar 2013 (#)

wonderful Val! such great news, and accomplishment!...your dedication and efforts shared here are inspiring, congratulations and well done...a most motivating post, thank you:0)

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author avatar cnwriter..carolina
5th Mar 2013 (#)

Well done Val! so pleased to read this article and that you are having success with your book...

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author avatar M G Singh
6th Mar 2013 (#)

Its one of the best posts I have read. I will try and follow it.

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author avatar Songbird B
6th Mar 2013 (#)

Such fantastic news Val! Congratulations my friend on your new book..Loved the look of the new website too..As always Val, another excellent and wise article. Thank you for letting us share your journey into publishing..\0/x

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