Pages tagged with Loyalty Programs

Business use loyalty programs to lock customers to their brand. However, these programs fail to work most of the time. This article tries to explain why loyalty programs usually fail to work.
In his book, Mr. Kotler (2003) writes: “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer’s watchwords are quality, service, ...
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