Pages tagged with Retail Marketing

A fierce controversy on Foreign Direct Investment (FDI) in multi-brand retail seems to be gaining ground ever since the policy was announced. The question on everyone’s mind is “Will FDI in retail displace the kirana stores”? The answer is a clear " NO".
FDI brings in not only scarce capital for infrastructure, but also modern marketing techniques and inventory management skills. Guesstimates suggest that the size of our current retail market is around US$ 500 billion which may expand to US$ 800 billion by 2013 and further to US$ 1....
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